As part of my training for my new job with the Examiner, I have been instructed to use Associate Press Downstyle for my headlines. They say this style is being adopted increasingly in reporting because it is easier to read. Only the first letter of a title, proper names, and letters after punctuation are capitalized. Capitalization breaks up the flow of reading when the eye has to go up and down.
Headlines are also supposed to say straight-out what the article is about. This takes away some of the writer’s ability to come up with clever titles, but makes it easier to locate an article using a search engine, and also easier for the reader to know which articles to read.
One of the things I love about blogging is that no one can tell me what to write about, or how to write it. So sometimes I will use downstyle, and sometimes I will use classic titling.